Unlocking Growth: OSALO Participate in the 2024 Canton Fair

Last updated: May 10, 2024, by Otman

 

Introduction 

The 135th Canton Fair ended on May 5, 2024. OSALO, as an acquaintance of the Canton Fair, also participated in this time and harvested new progress. In this blog post, we will introduce you to the wonderful presentation of the Canton Fair and OSALO at the 135th Canton Fair in 2024.

Photo by Canton Fair official

. About the Canton Fair

In the ever-evolving global trade landscape enterprises constantly seek avenues for growth and expansion. One such avenue that consistently proves to be fruitful is participation in international trade fairs. Among these, the Canton Fair stands out as a beacon of opportunity, offering a comprehensive platform for businesses to showcase their products, forge connections, and tap into new markets. So, what do you know about the Canton Fair?

1. What is the Canton Fair

The Canton Fair or China Import and Export Fair, is a trade fair held in the spring and autumn seasons each year since the spring of 1957 in Canton (Guangzhou)Guangdong, China. It is China’s oldest, largest, and most representative trade fair.

The National Pavilion (export section) of Canton Fair is sorted into 16 categories of products, which will be exhibited in 51 sections. Over 24,000 of China’s best foreign trade corporations (enterprises) take part in the fair. These include private enterprises, factories, scientific research institutions, wholly foreign-owned enterprises, and foreign trade companies.

photo by Baijiahao

2.The Story of the First Canton Fair

Guangzhou, in both ancient and modern times, is the gateway of commerce between China and overseas. On April 25, 1957, the first China Export Commodities Fair was opened in the Sino-Soviet Friendship Building in Guangzhou, which became an important window for New China to break the economic blockade and political isolation of the West and open the door to the world.

Premier Zhou Enlai personally decided on the short name of the fair – Canton Fair. It was China’s first national-level trade fair, providing a platform for Chinese manufacturers to showcase their products to international buyers.

Since 2007, the exhibition has increased the import exhibition area, the “China Export Commodities Fair” has been renamed “China Import and Export Commodities Fair”, and the Canton Fair has grown from a window made in China to a platform made in the world.

On October 15, 2006, Chinese Premier Wen Jiabao announced at the opening ceremony and celebration of the 100th Canton Fair that, starting from the 101st session in 2007, the Canton Fair would increase the import exhibition area, and the China Export Commodities Fair was officially renamed the China Import and Export Commodities Fair.

photo by wikipedia

3. What’s the Significance of the Canton Fair for World Trade

As of May 4, a total of 246,000 overseas buyers from 215 countries and regions participated in the 135th Canton Fair, an increase of 24.5% over the previous session, setting a new record. Among them, 160,000 national buyers of the Belt and Road Initiative, an increase of 25.1%; There were 61,000 buyers from RCEP member states, an increase of 25.5%; 52,000 buyers from BRICS countries, an increase of 27.6 percent; 50,000 buyers from Europe and the United States, an increase of 10.7%. 

The current Canton Fair offline export turnover of 24.7 billion US dollars, an increase of 10.7% over the previous session. Emerging market merchants made positive transactions, and the countries jointly building the “Belt and Road” transacted 13.86 billion US dollars, an increase of 13% over the previous session. European and American traditional market per capita prices are high. Online platform transactions have become more active, with export transactions of 3.03 billion US dollars, an increase of 33.1% over the previous session. (Data from Canton Fair officials)

photo by otman

A. Promote Global Trade

As a world-class large-scale comprehensive international trade event, the Canton Fair provides a platform for enterprises from all countries to directly connect with the international market, promote the global flow of goods, services, capital, and technology, and promote international economic and trade exchanges and cooperation. It enables buyers and sellers around the world to negotiate business directly, reducing trade costs and increasing trade opportunities.

B. Promote Economic Integration

The Canton Fair has gathered enterprises and products from all over the world and promoted economic exchanges between different countries and regions. This will help countries strengthen economic and trade ties, share interests, and promote economic globalization and regional integration.

C. Enhance Cultural Exchanges and Mutual Learning

The Canton Fair is not only a place for economic and trade exchanges, but also a platform for cultural exchanges. While trading, exhibitors and buyers from all over the world also share the cultural concepts and lifestyles of different countries and regions, enhancing mutual understanding and promoting cross-cultural exchanges.

photo by otman

4. How to Become A Canton Fair Buyer

Here are the key steps to become a Canton Fair buyer:

A. Register as a Buyer

The first step is to register as a buyer on the official Canton Fair website (cantonfair.org.cn). You’ll need to provide your personal and company details, as well as upload necessary documents like your business license or ID.

B. Obtain a Buyer Badge

Once your registration is approved, you’ll receive a confirmation email with instructions on how to obtain your buyer badge. The badge is required for entry into the fairgrounds and serves as your identification throughout the fair.

C. Plan Your Visit

Carefully review the fair’s schedule and product categories to plan your visit effectively. The fair is divided into three phases, each focusing on different product categories. Decide which phases and exhibition areas are most relevant to your sourcing needs.

D. Book Accommodation

Guangzhou sees a surge in visitors during the Canton Fair, so it’s essential to book your accommodation well in advance. Consider staying in hotels or guesthouses near the fairgrounds for convenience.

E. Prepare Your Sourcing Plan

On the day of your visit, arrive early to beat the crowds. Carry your buyer badge, business cards, and any necessary documents or samples. Be prepared to negotiate prices, minimum order quantities, and delivery terms with potential suppliers.

F. Attend the Fair

On the day of your visit, arrive early to beat the crowds. Carry your buyer badge, business cards, and any necessary documents or samples. Be prepared to negotiate prices, minimum order quantities, and delivery terms with potential suppliers.

Hope this simple explanation helps you. If you need more detailed content on how to become a Canton Fair buyer, and how to participate in the Canton Fair, here is a good tutorial: Your Ultimate Guide to Canton Fair 2024 China Import and Export Fair.

photo by otman

Ⅱ. OSALO in the 135th Canton Fair

At the 135th Canton Fair, OSALO was the only computer manufacturer and company in Guangzhou city to participate in the Canton Fair, established friendly exchanges with customers worldwide at the exhibition, gained more business opportunities, and expanded its brand influence.

At the exhibition hall, OSALO was able to meet with customers face-to-face and discuss the latest trends in calculators. Old customers can exchange orders with the business team on the spot and reach a deal. Fans who like OSALO can also get benefits and discounts on-site. This not only Narrows the distance between brand products and customers but also shows the confidence and ability of a brand and manufacturer.

If you are at the Canton Fair site, what benefits can OSALO bring you? Let’s explore it.

OSALO’s booth was crowded with people

photo by otman

1. New Products: FQ Series

At this exhibition, OSALO’s new FQ series was also presented to customers for the first time. This collection is inspired by Fast and Furious, the brand founder Mr. Puko named it the ‘FQ Series’, which means Fast and Quality. The name fits perfectly with the new models: FQ450, FQ300T, FQ350CK. Because they have one of the most remarkable characteristics: fast computing speed, functional stability, and first-class quality.

In the exhibition, everyone who passes by will stop for it. Be attracted by its beauty, be impressed by its fast response, no flash screen excellent performance, be impressed by its first-class quality and perfect price.

But that’s not all – our booth showcases a diverse range of calculators tailored to meet the specific needs of various industries and educational levels. From scientific calculators that unlock the mysteries of advanced mathematics to practical models designed for everyday use, our collection offers something for everyone.

2. Promotional Activities

For buyers to participate in the exhibition, one of the great significance is that you can get more discounts on the scene. In the same way, OSALO has prepared three promotions for this purpose, preparing surprises for new and old customers, and everyone who comes to the OSALO booth can get what they want.

A. SX-991MS 0.99$/PC

To thank you all for your continued support of OSALO, SX-991MS 401 Function Scientific Calculator only needs 0.99$/PC in this Canton Fair! No profit at all! Just to let customers take away with the lowest price! Other products are sold on-site at lower prices than usual as exhibition specials.

Business team and promotional packaging box

photo by otman

B. Buy 10 Cartons Get 1 Free

The scientific calculator has always been the most popular calculator series. OSALO to give on-site customers a greater discount, launched a buy ten cartons of scientific calculator 1 free carton promotion. Preferential efforts greatly exceed the usual price, so that many passing customers can not help but stop, have carefully select their favorite function calculator.

C. Free Souvenir Gifts

For OSALO, the Canton Fair is a window to showcase its products and designs to people from all over the world. To leave a good memory for each customer and express our gratitude to you, OSALO specially designed a custom gift before the exhibition as a souvenir gift for friends at the Canton Fair. Every friend and customer who comes to the booth can take away the exquisite A-4 souvenir portable desktop calculator.

In five days, OSALO sent out hundreds of commemorative gift calculators and sent sincere wishes to many customers.

Simple and beautiful portable calculator OS-A4

photo by otman

3. Industry Information

Distance blocks the communication and contact between people around the world, and the gradually developed Internet as a bridge can basically solve this problem. And for big trade, people still seem to prefer face-to-face contact. This is more real, more reliable, more conducive to everyone’s in-depth understanding of the industry.

The Canton Fair provides a valuable platform for exchanging industry information and keeping up with the latest trends and developments.

OSALO, as a calculator exhibitor, showcased its latest products, technologies, and innovations at the fair. So that incoming customers can see and explore these products, attend live demonstrations, and learn first-hand about the cutting-edge developments in your industry. Through friendly greetings and inquiries, you can learn specific information about the product and related industry influences, as well as industry trends in product development.

Exhibitors can also obtain industry information from various countries from hundreds of customers who visit the booth, understand the popular trends of products and national preferences, and thus affect the future manufacturing trends of manufacturers.

This is the most direct and reliable information exchange, which is the great integration of world trade. Through the exchange of industry information on site, the development of the industry is faster and brighter.

People all over the world are communicating with each other

photo by otman

4. Superior Service

Different from before, this time the OSALO team’s preparation time is earlier, the exhibition booth is larger, the input cost is more, the new product style is greater, the discount is greater, the personnel is more prepared, the gifts are more varied and the booth design is more attractive. The purpose is to give customers a better exhibition experience so, can enjoy the heart of OSALO’s service.

A. Large Booth Space

The booth space is 9 square meters, which can accommodate two round tables and ten stools and can also provide customers with a place to rest and communicate while fully displaying products.

The scale of the exhibition expanded, and accordingly, the sales of the OSALO team to the site also increased. Still, everyone is busy. The popularity of the scene far exceeded Puko’s expectations, and the sales team was very happy. “Every customer comes to our booth, we will be dedicated to reception. We are most happy that our customers can feel our enthusiasm.” Says a member of OSALO’s sales team.

The booth is spacious to accommodate more customers

photo by otman

B. More Samples

OSALO brought nearly all the calculator models for sale and pre-sale to the show, filling the entire booth. In addition to product displays, the OSALO team also takes into account customer requests for on-site samples. Compared with the previous two Canton Fairs, more samples have been prepared this time to provide to customers. More than 3 samples have been prepared for each product, and more than 10 popular product styles have been prepared. Happily, after five days, almost all the samples were taken away by the customer. This also shows the customer’s love and affirmation of the product.

The salesman is arranging the sample table

C. More Professional Sales

At OSALO, we are very proud of our excellent sales team, who are the driving force behind our extraordinary achievements. When customers visit our booth at the 135th Caonton Fair, they experience first-hand their unparalleled expertise and passion.

Our sales professionals are carefully selected and rigorously trained to represent the pinnacle of excellence in their field. Their deep understanding of our products, industry trends and customer needs enables them to deliver customized solutions that exceed expectations and guide customers through the complexities of our products. Their ability to actively listen, ask insightful questions, and offer personalized advice makes them a true partner in the success of their clients.

At our booth, customers witness their professionalism. Whether they are seeking a comprehensive product demonstration, a detailed consultation, or a question to explore, OSALO’s sales team is ready to help them with the utmost dedication and enthusiasm.

The salesman is friendly to answer customers’ questions

D. Free Coffee and Tea

Few exhibitors specialize in providing such quality coffee and tea to their customers. I love it!’ A Lady from France shares her joy with the OSALO team.

It is. Due to site space limitations and other factors. The booths are crowded and busy, and the exhibitors themselves can hardly get coffee and tea. But the OSALO team took into account that customers were very tired at the exhibition, and many customers lugging suitcases around the site for a whole day.

“They need a break and a cup of coffee, tea, or water.” Mr. Puko said. So OSALO’s stall is prepared with three jugs, different types of coffee and tea, and a variety of snacks, just so that anyone who passes by can relieve their hardship, even if he is not buying a calculator. It’s all about love, don’t you think?

Clients drink coffee and learn about calculators

5. Assembly Experience

In addition to the dazzling product display, the Canton Fair OSALO also set up a special area: the calculator assembly experience area.

Mr. puko is assembling a calculator

Mr. Puko, the brand’s founder believes that it is very novel and meaningful for customers to try to assemble a calculator by giving them a visual look inside our products. It is not only a brand product display, but also a company’s confidence in the product, but also the most intimate and in-depth communication and sharing with every customer. “We wanted to showcase our factory and production line, so we moved it to the site! The assembly experience area can give customers a different new feeling! “

“That’s so interesting!” “Great idea!” Many customers commented. They never expected to be able to experience the production process of the factory at the exhibition site and assemble a calculator by themselves, which was a very meaningful attempt for them

photo by otman

6. More Opportunities: Find Global Agents

The Canton Fair presents an excellent opportunity for companies to recruit global brand agents and expand their international distribution networks. In this Canton Fair, OSALO is also vigorously recruiting global agents.

Being OSALO’s global agent will provide you with the following benefits:

  1. Exclusive distribution rights
  2. Access to established brands and products
  3. Comprehensive training and support
  4. Potential for higher profit margins
  5. Diversification of product portfolio
  6. Leverage brand reputation and marketing resources
  7. Opportunities for growth and expansion
  8. Access to market insights and trends
  9. Potential for long-term partnerships

If you are reading this article and would like more details, please contact us by clicking on the agent page on OSALO’s official website.

Conclusion

As the day draws to a close, the tired feet and smiles of everyone on the OSALO team testify to the intensity of the experience. Yet amid the fatigue, there is also a sense of excitement, a sense of witnessing and participating in a global melting pot of innovation, entrepreneurship, and cross-cultural exchange.

The Canton Fair is not just a trade show; It is a microcosm of the evolving global marketplace, where dreams are born, deals are made and the seeds of tomorrow’s success stories are planted.

In the 135th Canton Fair, OSALO has made friends and progress. Let us look forward to the arrival of the 136th Canton Fair, at that time, you can still see our smiling figure on the scene!